Origin of Tiny Rabbit Hole
Tiny Rabbit Hole wasn’t born from a plan—it was sparked by curiosity. At age 10, Angie stumbled upon a crochet kit, unknowingly unlocking a universe of creativity. Much like Alice falling down the rabbit hole, she was swept away into a world where every stitch revealed infinite possibilities, and every turn led to something new.
What began as a quiet exploration soon transformed into a movement. In 2016, Tiny Rabbit Hole started a creative revolution. Angie’s plushies weren’t just crafts; they were works of wonder that left people breathless. “How is this possible?” they would ask. And Angie, with a knowing smile, would simply say—it’s magic.
But Angie’s journey wasn’t just about her own creativity—it was about creating space for others to explore their own. What started as a personal escape blossomed into a shared adventure. She began teaching others, not through rigid rules, but by giving them the freedom to embrace the joy of creating something from just yarns and hooks. In that moment, a new community of crocheters came to life.
Yet, by 2023, something became clear: while Angie had been sharing her craft for years, there was a group of dreamers left on the sidelines. Parents who wanted to make for their kids, kids that fantasise on owning every plushie in the world, individuals who believed they lacked the talent to crochet. And that’s when it hit her—the magic of machine knitting would break down those barriers. Suddenly, everyone, no matter their skill level, could bring their plushie dreams to life.
Now, Tiny Rabbit Hole isn’t just a crafting space—it’s a sanctuary for imagination. It’s where the curious beginner and the experienced crafter alike can find their place. A place where raw materials don’t just become things; they become stories, memories, and dreams woven together with care and love. It’s where creation isn’t just a hobby—it’s a movement, a celebration of the limitless potential within every single person.
In a world of mass production, Tiny Rabbit Hole is a rebellion—a sanctuary where we create, not because it’s easy, but because it’s meaningful.
Founder of Tiny Rabbit Hole
Meet Angie Ng, the self-taught crochet designer and founder of Tiny Rabbit Hole, a whimsical and enchanting yarn shop in Singapore that always leaves visitors squealing with delight when they stumble upon it. With a degree in Visual Communication, Angie blends her design expertise with her deep love for crochet, a craft she discovered at the age of 10. Her passion for plushies fuels her creativity, allowing her to design and develop unique crochet patterns that let others bring her imaginative creations to life!
Tiny Rabbit Hole is Angie’s brainchild—a magical haven where anyone can explore the art of crochet. With over 10 years of experience, Angie and her team have taught more than 20,000 students how to create their own plushie masterpieces through crochet and machine knitting. Angie’s workshops are fun, engaging, and tailored to each student’s needs, ensuring that everyone leaves with a finished project and the confidence to continue crafting on their own.
Whether you’re a beginner or more experienced, Angie’s goal is to make every student feel supported and inspired throughout their crafting journey.
Tiny Rabbit Hole isn’t just a place to learn—it’s a creative community where crafting, fun, and unforgettable memories come together. Angie and her team have also shared their craft at schools and corporates like Tanjong Katong Girl’s School, Marymount Convent, Meta, and CPF. Come, dive into the rabbit hole, and let your creativity run wild!
Mission and Vision
1. Ignite a crafting revolution that shatters barriers, turning plushie-making into a universal language of creativity. We make crafting accessible to all plushie lovers, regardless of skill, fuelling a movement where creation knows no limits.
2. Crafting should be pure joy—where creativity flows freely and materials never become a frustration. We offer thoughtfully chosen resources, ensuring every creation speaks from the heart and stands the test of time.
3. Tiny Rabbit Hole is a cozy, welcoming space where crafters can unwind, create, and connect. Every visit feels like stepping into your own craft room, filled with endless possibilities and inspired moments.
